Healthy Eating

After fresh ideas for meals that are healthy but still pack a flavour punch? We've got salads and vegetable-packed bowls to soups and light desserts.

Subscribe to Gourmet

Subscribe to Australian Gourmet Traveller before 24th July, 2017 and receive 6 issues for only $35!

Gourmet digital

Subscribe to Gourmet Traveller for your iPad or Android tablet.

Tourism Australia launches Restaurant Australia campaign

Move over France, step aside Italy - Australian dining is going global. Sure, we Australians know how lucky we are in the food and wine department, but Tourism Australia wants the rest of the world to share the excitement, too, and they're putting the message out there via Restaurant Australia, their latest creative campaign, which launched in Sydney this morning.

"What our research shows is that people who haven't come to Australia don't necessarily rate food and wine as something they associate the country with," says Tourism Australia's managing director John O'Sullivan. However, that same research shows that those who have visited, mostly from China, the UK, America, France, India, Indonesia, Malaysia and South Korea, rank their dining experiences in Australia as the second best in the world, between number one culinary destination France and number three Italy. "Food and wine is a massive driver of international tourism, so we really wanted to take this opportunity to ride the wave of food and wine tourism and showcase everything that's great about Australia."

The $10-million campaign, including TV, print and online advertisements and a series of events, puts the spotlight on some of Australia's most exceptional food and drink experiences - oyster tasting at Saffire Freycinet in Tasmania, dining in the laneways of Melbourne, and catching lobster off Western Australia's Rottnest Island, to name a few.

"For those people who have been here before, I think it will just reinforce what they already know," says O'Sullivan. "For people who haven't been, I think it'll highlight these pillars of people, place and produce. That we have fantastic, friendly people involved in food and wine. That we have this wonderful, safe and organic produce, and these incredible places where you can experience them."

And the campaign has the support of some pretty high-profile Australian chefs, too, Rockpool's Neil Perry and Quay's Peter Gilmore among them. "We have an incredible food and wine culture and really we do need to shout about it a bit," says Gilmore. "It's lovely that it's combined with the environment that we live in, the whole feeling of our culture and our outdoor life, and how that's combined with food and wine experiences is really good to show off."

Check out the online hub for more information.

Newsletter

Sign up to receive the latest food, travel and dining news direct from Gourmet Traveller headquarters.

Latest news
Travel tips from a CEO: Jason Held
20.07.2017
Hot Hotels: Azerai Luang Prabang
05.07.2017
Travel essentials: eye masks
04.07.2017
Switzerland’s outdoor hotel returns
30.06.2017
Russell Beard's Los Angeles
27.06.2017
Stylishly sustainable stays
01.06.2017
GT
Signature Collection

Find out more about the Gourmet Traveller Signature Collection by Robert Gordon Australia, including where to buy it in store and online.

Read More
Recipe collections

Looking for ways to make the most out of seasonal produce? Want to find a recipe perfect for a party? Or just after fresh ideas for dessert? Either way, our recipe collections have you covered.

See more
2017 Restaurant Guide

Our 2017 Restaurant Guide is online, covering over 400 restaurants Australia wide. Never wonder where to dine again.

See more

You might also like...

Take a hike on the Great Ocean Road

Kendall Hill thought he knew the Great Ocean Road until he g...

South Australian star

Heritage and history are one face of the Barossa Valley. But...

Natural habitat

The pristine environs and unique bounty of South Australia’s...

Reef encounters

Scattered among the 900 islands of Queensland’s Great Barrie...

Top daytrips from Adelaide

GT hits the road to five food lovers' hotspots all within da...

Adelaide Hills weekender

The Adelaide Hills offer a taste of Europe closer to home, w...

Top daytrips from Perth

GT hits the road to five food lovers’ hotspots all within da...

Mornington Peninsula travel guide

With new chefs and new venues bolstering the already impress...

Hiking Tasmania's Freycinet Peninsula

The Freycinet Peninsula delivers onshore exertion, offshore ...

Snorkel with cuttlefish in Whyalla

The migratory and mating habits of cuttlefish are sexier tha...

Taking the high way

Meet Western Australia’s most unlikely regional food destina...

Snorkel with cuttlefish in Whyalla

The migratory and mating habits of cuttlefish are sexier tha...

Taking the high way

Meet Western Australia’s most unlikely regional food destina...

get the latest news

Sign up to receive the latest food, travel and dining news direct from Gourmet Traveller headquarters.

×