Healthy Eating

After fresh ideas for meals that are healthy but still pack a flavour punch? We've got salads and vegetable-packed bowls to soups and light desserts.

Subscribe to Gourmet

Subscribe to Australian Gourmet Traveller before 24th July, 2017 and receive 6 issues for only $35!

Gourmet digital

Subscribe to Gourmet Traveller for your iPad or Android tablet.

Finalists for Regional Restaurant of the Year 2018
27.07.2017

These three restaurants - Fleet, Brae and Igni - might not be in capital cities, but their food is all the more satisfying for the time it takes to travel there.

Living off the land in winter
27.07.2017

The life of a farmer revolves around the seasons. Come winter, a certain thriftiness is needed in the kitchen to make the most of meagre produce, writes Paulette Whitney.

Why breakfast isn't the most important meal of the day in Italy
27.07.2017

Italy's claim to being the greatest of the world's cuisines has one key weakness: breakfast. But, argues John Irving, there's more to the story than first meets the eye.

Reasons to visit Los Angeles in 2017
27.07.2017

The hottest spots to eat, drink, play and stay on your next trip to LA, rounded up into one perfect day.

Reasons to visit Canberra in 2017
27.07.2017

Your guide to a perfect stay in Canberra, from where to sleep to the exhibitions you need to check out.

Restaurants with rooms
27.07.2017

Some of Australia's best dining destinations take the hassle out of a weekend stay by offering their own on-site digs where you can hit the hay in style after your meal.

Finalists for Maitre D' of the Year 2018
26.07.2017

The maitre d' is your first introduction to a restaurant - they do as much to create a sense of ambience as lighting, tableware and music. And these three professionals are top of the class.

Finalists for Sommelier of the Year 2018
25.07.2017

Three sommeliers, three different personalities, all first-rate guides to the lists at their establishments. We present our 2018 finalists: Caitlyn Rees, Gaving Cremming and Patrick White.

Fendi opens elegant suites in Rome

Palazzo Fendi on Rome's Largo Carlo Goldoni

Palazzo Fendi on Rome's Largo Carlo Goldoni

Fashion house Fendi opens elegant suites in its new-look palazzo. Josephine McKenna pulls back the covers.

Rome's newest luxury hotel doesn't have a look-at-me lobby. In fact, apart from a small plaque outside, it has no street presence at all. Accessed by a discreet marble-lined lift, Fendi Private Suites is hidden above the fashion house's remodelled flagship store in the heart of the city's exclusive shopping district.

Palazzo Fendi was built on Largo Carlo Goldoni in the 17th century, in a palazzo once owned by the aristocratic Boncompagni-Ludovisi family, which produced a pope. The landmark reopened with fanfare in March after a year-long makeover, with VIP guests including Sofia Coppola and Kendall Jenner joining Fendi creative director Silvia Venturini Fendi and chief designer Karl Lagerfeld for Champagne and sushi.

Overlooking the city's most elegant shopping street, Via Condotti, which stretches towards the Spanish Steps, the grand building is a reminder of Fendi's roots in Rome. The company was founded in the Italian capital in 1925 by Adele and Edoardo Fendi as a leather and fur workshop on Via del Plebiscito. Part of the global LVMH Group since 2000, Fendi has grown from a family of Roman artisans to an international fashion brand spanning fur, leather goods, women's and men's wear, accessories and furnishings. Its "Baguette" bag designed in 1997 by Venturini Fendi, granddaughter of the founders, remains a fashion essential.

Fendi boutique inside Palazzo Fendi.

Corporate HQ since 2005, the five-storey palazzo now houses Fendi's largest store, with women's handbags and men's accessories on the ground floor and women's ready-to-wear and shoes on the floor above. It also features an atelier where shoppers can watch furriers crafting bespoke furs - rare in the world of high fashion, where every stage of production is normally a closely guarded secret.

On the fourth floor is the city's first Zuma restaurant, the 10th in chef Rainer Becker's global chain of izakaya-style eateries. Diners order Zuma classics from the robata grill such as rib-eye with wafu sauce and tiger prawns with yuzu pepper, or have sushi at the bar. On the floor above is Becker's rooftop cocktail bar and outdoor terrace, offering spectacular views of the city. On the second floor is a private apartment for entertaining VIP customers, and on the third is Fendi Private Suites: seven very private guestrooms and two lounges.

Fendi's hotel lobby.

Fendi's chairman and CEO Pietro Beccari describes Fendi Palazzo as "a game-changer. Fendi is not just offering products, but a lifestyle", he says.

Tokyo-based interior designer Gwenael Nicolas was commissioned to work on the two retail floors linked by a dramatic central staircase of Lepanto marble that seems to flow like lava, while Italian architect Marco Costanzi converted the former office space into the hotel upstairs.

Design rivals Bulgari and Salvatore Ferragamo set the trend more than a decade ago, and Giorgio Armani a little later in 2010, when they established luxury hotels to complement their brands. Fendi has opted for exclusivity in size and style. "This is for a sophisticated traveller," Costanzi says. "We are in Rome. It's a small city, it's not like Milan. You need to have a different experience of Italy, and of Rome."

The architect, based in Imola, Bologna, designed Fendi's new headquarters in the striking Palazzo della Civiltà Italiana, a Fascist-era landmark built in the late 1930s, before turning the vacated offices at Palazzo Fendi into boutique accommodation. With a tranquil palette of beige and grey, the suites have walls clad in travertine, and bathrooms in white travertine and Lepanto marble.

Bathrooms in white travertine and Lepanto marble.

On arrival, guests are greeted and directed to a third-floor reception desk of red, green and white marble blocks, then to a lounge with vintage and contemporary furnishings by the likes of the Brazilian Campana brothers and Danish firm Fritz Hansen.

In some suites living rooms are separated from the bedrooms by mesh-framed glass panels, and reversible TVs can be seen from either room. Oak floors are dressed with carpets by German designer Jan Kath and most of the furniture is custom-designed by Fendi Casa, though Costanzi stresses, "this is not a showroom". There's whimsy in the Fendi fur ornaments hung like paintings above the beds.

One of Fendi's seven private suites.

"We can't compare this space with big brands like the Four Seasons or the Mandarin," Costanzi says. "It is the Fendi home in the middle of Rome. For Fendi this is part of the family's DNA."

While Fendi is now part of a global fashion conglomerate, Venturini Fendi is still the face of the family in the company and enjoys a high profile in the Eternal City. As president of AltaRoma, she has thrown her weight behind young designers and is leading Fendi's efforts to spruce up the Italian capital. The company invested €2.1 million ($3.2 million) in the 17-month restoration of the Trevi Fountain completed in November and is leading a €300,000 ($450,000) project to restore four other historic fountains in Rome.

Cynics regard it as a clever commercial decision. Fendi prefers to call it a labour of love.

Suites from $1,360 per night including breakfast. Fendi Private Suites, Palazzo Fendi, Via della Fontanella di Borghese, 48, Rome, +39 06 9779 8080, fendiprivatesuites.com

GT
Signature Collection

Find out more about the Gourmet Traveller Signature Collection by Robert Gordon Australia, including where to buy it in store and online.

Read More
Recipe collections

Looking for ways to make the most out of seasonal produce? Want to find a recipe perfect for a party? Or just after fresh ideas for dessert? Either way, our recipe collections have you covered.

See more
2017 Restaurant Guide

Our 2017 Restaurant Guide is online, covering over 400 restaurants Australia wide. Never wonder where to dine again.

See more

You might also like...

The best of Rome

From Paloma Picasso and Kate Winslet to Elizabeth Gilbert an...

Roman roaming

When Josephine McKenna moved to Rome five years ago, she was...

Osteria di Birra del Borgo, Rome's latest craft-beer pub

Rome's hottest pizzaiolo is rocking a new craft-beer pub nea...

Colosseum restoration

The crumbling Colosseum is undergoing a major restoration th...

Rome, dish by dish

Rome has produced some of Italy’s classic dishes – carbonara...

Colosseum restoration

The crumbling Colosseum is undergoing a major restoration th...

get the latest news

Sign up to receive the latest food, travel and dining news direct from Gourmet Traveller headquarters.

×