Urban Purveyor Group acquires Fratelli Fresh

Café Nice, Fratelli Fresh's southern-French bistro

Café Nice, Fratelli Fresh's southern-French bistro

Urban Purveyor Group, the powerhouse behind restaurants such as Saké, Ananas Bar & Brasserie and The Argyle, has acquired Sydney restaurant and retail group Fratelli Fresh. And boy do they have big plans.

In the next few months, the group will open two new Fratelli Fresh venues: one in Sydney and the first-ever site in Melbourne. Later in the year, a pizza offshoot called The Slice Joint will also open in Sydney, with a large takeaway and delivery focus.

"Fratelli Fresh holds a special place in the hearts of Sydneysiders," says Urban Purveyor Group CEO, Thomas Pash. "We believe we can easily scale the full-size Fratelli Fresh venues from six to more than 20, and the smaller pizza-centric venues to more than 100 locations over the next five years."

Founded in 2004 by brothers and veteran Sydney providores Barry and Jamie McDonald, the popular Italian eatery/fruiterer has grown over the past 12 years to include four Fratelli Fresh retail stores, five Café Sopras (the first was above the original store in Waterloo) and a southern-French bistro, Café Nice.

"We started looking at potential groups to acquire about six months ago and Fratelli was at the top of our list," says Pash. "When it comes to great Italian food and hospitality, Fratelli Fresh is positioned at the top."

As plans for expansion power ahead, the existing Fratelli Fresh venues won't be forgotten: a number will be redeveloped with more seating and expanded bars in the coming months. Barry will stay on as an advisor, while his daughter, Nina Gravelis, Fratelli Fresh's chief operating officer, will join Urban Purveyor Group as brand general manager. "Becoming part of an exciting and expanding casual dining group will allow us to quickly expand," says Gravelis. "My father and I are thrilled."


Newsletter

Sign up to receive the latest food, travel and dining news direct from Gourmet Traveller headquarters.

Latest news
Melbourne is now home to a Champagne vending machine
11.08.2017
Is Kisume’s new upstairs menu Melbourne’s most luxurious degustation?
03.08.2017
On the Pass: Fatuma Tikuye, Blue Nile
24.07.2017
Hot Plates: Hong Sa Bar, Yandina
20.07.2017
Mode Kitchen & Bar opens in Four Seasons Sydney
20.07.2017
Marta: New Roman dining in Rushcutters Bay
19.07.2017
GT
Signature Collection

Find out more about the Gourmet Traveller Signature Collection by Robert Gordon Australia, including where to buy it in store and online.

Read More
Recipe collections

Looking for fresh dinner ideas? Not sure how to make the most out of seasonal produce? Or do you need to plan the perfect party menu? Our recipe collections have you covered.

See more

You might also like...

Australian chefs to follow on Instagram in 2013

There are a lot of food shots on Instagram: the good, the ba...

Where our chefs want to eat

We asked Australia's leading chefs to name the restaurants t...

Hot 100 2015 - Restaurant news

The world is getting hotter and we’re not talking about glob...

What the hell is Gelinaz anyway, and why is it shuffling?

On the eve of the second outing of one of the world’s strang...

Grant Achatz interview

Pat Nourse talks to the chef of Chicago’s Alinea ahead of hi...

Nahm named best restaurant in Asia

The 2014 50 Best Restaurants in Asia were unveiled this week...

Restaurants cooking with seaweed

With its complexity in flavour and texture, seaweed is the c...

On the pass

Tell us about Tomahawk’s menu, Ali...

S.Pellegrino Young Chef 2015

A mighty fine plate of beef short ribs with roast celery vin...

Dan Barber talks sustainable food

Farm-to-table is a neat catchcry but, argues Dan Barber, one...

Alessandro Pavoni, Ormeggio, Sydney

You’ve just released your first cookbook, a tribute to Lomba...

The 2016 GT Restaurant Guide Top 100

Here's the list of our 2016 Restaurant Guide Top 100. How ma...

First look: 108 at Noma, Copenhagen

Rene Redzepi may be headed to Sydney next month, but he's ba...

Dear Sainte Eloise to open in Potts Point

Sydney’s new wine bar is going back to basics.

Party-starting playlists

Music is a key ingredient that can turn your party from good...

get the latest news

Sign up to receive the latest food, travel and dining news direct from Gourmet Traveller headquarters.

×