Drinks News

Four Pillars’ Bloody Shiraz Gin 2023: we have the release date

Plus a brand-new Bloody Pinot Noir Gin.

The Four Pillars new Bloody Pinot Noir Gin and 2023 Bloody Shiraz Gin release, available from 10 June.


Another year, another limited-edition Four Pillars Bloody Shiraz Gin. If previous sell-out years are anything to go by, the purple reign will continue its rule when the annual spirit goes on sale on 10 June, 2023. And this time, there’s a brand-new (and very limited) Bloody Pinot Noir Gin being released too.

The perennial gin release for the Victorian distillery sees more than 100 tonnes of whole, de-stemmed shiraz grapes steeped in Four Pillars’ Rare Dry Gin for eight weeks, before the fruit is pressed and blended with more gin. The grapes “bleed” into the clear juniper-spirit, infusing it with a distinctive deep-purple hue and a fruity, though un-cloying, sweetness. It’s unfiltered, too – those sediments at the bottom of the bottle are a natural consequence of the grape-steeping process.

The 2023 limited-edition Bloody Shiraz Gin will sport a unique bottle design by artist Luke Lucas.

The Bloody Shiraz gin has a renegade history. The inaugural release in 2015 used some 250 kilograms of shiraz grapes from the vineyard of Rob Dolan, the celebrated winemaker and then-landlord of the Four Pillars distillery. “We stumbled upon – well, we stole – grapes from his winery to make the first batch,” said Mackenzie in 2019.

Four Pillars Gin head distiller Cameron Mackenzie.

(Photo: Supplied)

As for the final product, it’s first and foremost a gin. “It has a pine-forest, juniper character, and a Yarra Valley, white-pepper spice from the shiraz,” Mackenzie has said previously. “Yarra and cool-climate shiraz is quite unique – it’s not big and jammy like McLaren Vale or Barossa varieties. It’s medium-bodied, so you tend to get more spice and dark-berry notes.”

Citrus is a friend to the shiraz-gin. Four Pillars recommends serving it simply with lemon tonic, over ice; it can be made into a Spritz with fresh grapefruit juice and sparkling wine too.

But perhaps more excitingly, Four Pillars is releasing its first-ever Bloody Pinot Noir Gin. The new winey gin is a paler, more delicate gin with a hints of rose petals, strawberries and cherries balanced by a touch of acidity. If the Bloody Shiraz is anything to go by, it’ll be bloody delicious.

Both the 2023 Bloody Shiraz Gin and new Bloody Pinot Noir Gin cost $88 and can be purchased from the Four Pillars website, Four Pillars locations and select bottle shops from 10 June.

This is also on top of Four Pillar’s new non-alcoholic range, Bandwagon, which also includes a Bloody product sans alcohol – the Bloody Bandwagon.

And to round out the Bloody band, you can know also purchase cans of pre-made Bloody Shiraz G&Ts.

Naturally then, Four Pillars is celebrating its suite of Bloody sips with a Bloody Midwinter Gin Fest, comprising of 15 events in Sydney, Melbourne and Brisbane over a two-month period. Highlights include World Gin Day weekend celebrations (10-11 June) in Healesville, Victoria and Sydney; a Golden Century BBQ takeover of the Sydney Four Pillars Lab; the Healesville Fireside Festival (8, 15 and 22 July); and a month-long takeover at Stratton in Brisbane (28 June – 30 July).

For more details on the Bloody Midwinter Gin Festival, head here.

The Four Pillars Bloody range

(Photo: Benito Martin)

Related stories