Yes, folks, he's at it again. This morning he announced the launch of Burger Project: a smart-casual burger joint, the first of which is set to open at World Square in Sydney's CBD in October.
The core offer is a more accessible (read: cheaper) interpretation of the burger served at the bar at Rockpool Bar & Grill (pictured), the one that sparked the burger wars of recent years.
The Burger Project version will be made from grass-fed chuck steak that's ground on the premises and teamed with top-notch lettuce, tomato, pickles, onions, cheese and a secret relish.
"It has been created from our desire to take what we see as one of the great burgers of the world to the people, making it the 'people's burger'," says Perry. "High quality, accessible and affordable."
The menu will also offer the likes of hot dogs, wings, chips, old-fashioned shakes and house-churned ice-cream alongside the main event. (We're hoping the spicy pork burger from the bar at Spice Temple also makes an appearance.)
Architect Grant Cheyne's design for the space alludes to the connection with the larger Rockpool family, and the World Square venue will feature an open kitchen and indoor-outdoor seating for up to 100 patrons.
Should this first outpost be a success (and it seems like a reasonable bet), Perry hopes to expand the Burger Project with outlets across the nation and, eventually, overseas.
Now, what's he got planned for next week?
Looking for more Sydney dining options? Check out our list of the best restaurants in Sydney.