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From plane tickets and luggage to your most beloved beauty products, shiny things often have shiny price tags to match. But with Black Friday 2026 deals kicking off from this week, these shiny things are starting to look a little bigger, brighter, and of course, deliciously cheaper.
But with so many brands participating in these top Black Friday deals, with some dropping hundreds as early as November 1, there’s a lot of noise to cut through.
GT Black Friday 2026 guides:
- I’m booking my next international trip during these early Black Friday flight sales
- Best Black Friday luggage sales for 2026
So, to make shopping the best Black Friday deals as easy as it was making your wishlist, below are the top brands to have on your radar this Black Friday to reap the savings on travel, luggage and kitchenware, plus a little recap from last years affair. From flight deals to suitcases, our Black Friday editors’ picks cover everything you need for your next sojourn, staycation or culinary adventure.
Below is everything you need to know about the grand occasion.
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The Black friday edit
GT Shopping Editor’s picks
“I love using Black Friday sales as an excuse to stock up on fabulously discounted Christmas gifts and to prime and prep for the summer season ahead. This year that may look to manifest in the form of a pair of oversized sunnies for myself, a hair dryer for my sister, and a summery candle for my mother-in-law” — Rachel Weisz, Shopping Editor
Miu Miu MU 14ZS Sunglasses,
$630 $441 at Sunglasses Hut
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex,$266 $246 at Adore Beauty
Dyson Supersonic Travel Hair Dryer,$449 $399 at JB Hi-Fi
Santa Maria Novella Rosa Gardenia Scented Candle 1221 Edition,
$159 at Libertine Parfumerie
Top Black Friday retailers
Below are the best travel, home fashion and beauty deals live now. Keep this page bookmarked; we’ll be updating it as more Black Friday 2026 deals come to light.
| Brand | Offer |
|---|---|
| THE ICONIC | Various savings on now |
| Amazon | Black Friday sale on from November 17 to 30 |
| Myer | Various savings on now |
| David Jones | Various savings on now |
| Net-A-Porter | Various savings on now |
| JB Hi-Fi | Various savings on now |
Top Black Friday travel and flight deals
| Brand | Offer |
|---|---|
| Luxury Escapes | Sale yet to be announced |
| Etihad Airways | Sale yet to be announced |
| Qatar Airways | Various deals on flights booked by November 21 for travel until April 2027 |
| Singapore Airlines | Sale yet to be announced |
| Virgin Australia | Sale yet to be announced |
| Skyscanner | Sale yet to be announced |
| Trip.com | Up to 50 per cent off |
| Flight Centre | Various deals on now |
| LATAM Airlines | Sale yet to be announced |
| Princess Cruises | Sale yet to be announced |
| Expedia | Save 30 per cent or more on selected hotels and holiday homes till November 16 |
Top Black Friday travel, luggage & tech deals
| Brand | Offer |
|---|---|
| Antler | Save up to 40 per cent on orders over $199 on now |
| Monos | Save 15 per cent on select Classic, Expandable, and Metro favourites, plus bundle and save |
| July | Early Access now live with up to $250 off |
| Carl Friedrik | Sale yet to be announced |
| Strand | Spend $199 and save 40 per cent off across a wide range of handbags, luggage, and accessories |
| Bellroy | Sale yet to be announced |
| Ultrahuman | 35 per cent off all six finishes in the Ultrahuman Ring AIR from November 12 to December 2 |
| Whoop | Up to $100 off Whoop wearables from November 19 to December 1 |
Top Black Friday fashion & beauty deals
| Brand | Offer |
|---|---|
| Sunglasses Hut | Get $50 off selected sunglasses over $250 till November 15 |
| Adore Beauty | Save $20 when you spend $120+ with code SAVE |
| Resting | Up to 60 per cent off select items on now |
| Marimekko | 30 per cent off almost everything from November 20 to December 2 |
| Lorna Jane | Up to 40 per cent off |
| Armani Beauty | 30 per cent off sitewide from November 19 to 30 |
| TWYG | 20 per cent off the full TWYG collection + GWP from November 20 to 30 |
| L’Occitane | 20 per cent off full price from November 24 to 29 |
| Ultrahuman | 35 per cent off all six finishes in the Ultrahuman Ring AIR from November 12 to December 2 |
| Charlotte Tilbury | 25 per cent off everything from November 25 to December 2 |
Top Black Friday cooking and appliance deals
| Brand | Offer |
|---|---|
| LeCavist | Up to 50 per cent off |
| Ooni | Sale yet to be announced |
| Kogan | Various savings on site |
| Breville | Sale yet to be announced |
| SharkNinja | Various savings on site |
| Tefal | Sale yet to be announced |
| Samsung | Sale yet to be announced |
| KitchenAid | Sale yet to be announced |
| De’Longhi | Sale yet to be announced |
| Kenwood | Sale yet to be announced |
Top Black Friday home deals
| Brand | Offer |
|---|---|
| Mocka | Up to 50 per cent off entire furniture range |
| Castlery | Up to 50 per cent off selected items on now till November 30 |
| McMullin | Up to 70 per cent off on now |
| Koala | Up to 35 per cent off everything |
| Living Styles | Up to 80 per cent off on now till November 30 |
| Sheet Society | Up to 50 per cent off sitewide on now |
| Ettitude | 25 per cent off sitewide on now |
FAQ’s
When is Black Friday and Cyber Monday in 2026?
Black Friday is the Friday after the Thanksgiving holiday in the US; this year it falls on 27 November and Cyber Monday follows soon after on Monday, 30 November. Although, some retailers have already dropped their sales. Bookmark this page to get regular updates on the sales for 2026.
Is Black Friday the cheapest sale of the year?
It is up to the individual retailers discretion whether or not their Black Friday sale tops the rest of their sale calendar, however, Black Friday and Cyber Monday sales are considered one of the most coveted – and many retailers participate by releasing their best sales during this time. Keep this tab bookmarked for all the info on the best sales once they land.
What is Cyber Monday, and how is it different?
Cyber Monday is a major online shopping day that occurs on the Monday following Black Friday. It was originally focused on exclusive, online-only tech deals. However, many retailers now offer discounts across a wide range of products including travel, home, fashion and beauty. Many retailers extend their Black Friday sales, instead offering a “Cyber Weekend” sale instead of the traditional Black Friday play.
Is it better to buy on Black Friday or Cyber Monday?
While Cyber Monday use to be an online-only event, it has become an excuse for retailers to extend their Black Friday sale across the whole weekend. What day is “better” is dependent on what you’re purchasing. For flights and travel, the earlier the better. Some cruise lines, for example, will actually price match to the lower price, which means you won’t risk losing your booking. Appliances and technology are two categories that you can risk waiting out on, as many retailers will slash their prices further towards the tail end of their sale. Ultimately, the choice is yours.
What should I buy during Black Friday sales?
What you choose to buy during Black Friday is entirely up to you – but to help cut through the noise, we asked a few experts for their predictions. “At this time of year, it’s all about others, where customers are on a mission to find the perfect gifts,” says Jennifer Aitchison, Head of Marketing at Koko Black. She notes a growing trend of people using Black Friday as a chance to get their Christmas shopping done early – and at an amazing price.
Other experts agree that Black Friday is also the ideal moment to invest in bigger-ticket upgrades. “It’s a great time of year to replace or upgrade appliances, mattresses and furniture. However, to make the most of the sale, it’s important to look beyond just price,” says James Bartlett, General Manager at Appliances Online. “Focus on value: consider what’s included in that price, or whether it’s just the product.”
“As we approach Christmas and the summer entertaining season, people are increasingly focused on solving the practical challenges they faced in previous years – from tables that were too small, to ovens that couldn’t keep up, or fridges that didn’t have enough space,” adds Kate McGlone, Group Design Manager at Winnings. “The goal is simple: upgrade kitchen and laundry appliances and furniture pieces to make entertaining easier.” She notes rising interest in bar fridges, high-performance ovens and BBQs.
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