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Why a travel advisor is the secret to a perfect – and unique – holiday

Whether you’re looking to tick things off the bucket list, discover new layers to your favourite destination, or want to try a totally new experience, a travel advisor can design a trip that’s completely tailored to you.
The village of Firopatamos overlooking the ocean in Milos, Greece.

It’s one of those classic life ironies: if you want to have a holiday that’s equal parts relaxing and unforgettable, you have to be prepared to work for it. Hard. There’s the timing, the planning, the flights, the accommodation, the compromising. Where will we eat? What part of town should stay in? Do we want to take the morning train or the afternoon one?

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The pre-holiday saga is exhausting enough to make you feel like you need another holiday. And it’s a fraught process, which is easier to get wrong than right. Your time and money are too valuable to leave things up to chance – so what if you didn’t have to? Before you start spending every free minute you have outside of work planning a holiday, here’s why you should consider planning a one-of-a-kind experience with a Travel Associates advisor instead.

Plan an itinerary that’s unique to you

Forget algorithms. Because nothing can beat having a conversation with a real person, telling them about your dream holiday, and then both of you figuring out together how to make it happen. Travel Associates has more than 300 expert advisors in over 65 offices around the country.

And they’re not just in all the typical locations within the state capitals – there are experts on both coasts, inland, and well throughout Australia’s regions, which means you’re never too far someone who can organise your life-changing holiday. They each have an area of specialty, as well – so you can speak to anyone from a cruise connoisseur to a skiing savant.

Patrons enjoying food at one of San Sebastian's pintxos bars.
One of San Sebastian’s renowned pintxos bars. Photo: Getty
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Dedicated support and assistance around-the-clock

One of the beautiful frustrations of travel is that, despite best-laid plans, things can and do go wrong. But when you’re on a Travel Associates advisor-planned trip, you have a safety net: 24/7 dedicated support. No leaving a voicemail, or filling out a contact form, or – worst of all – trying to speak to an AI chatbot for help. You’ll be able to speak with a professional immediately, who can use their years of experience to get you out whatever pickle you happen to find yourself in.

A crowd of people in Tokyo's busy Shibuya district.
Tokyo’s beloved – and busy – Shibuya district. Photo: Getty

Let someone else handle it

When we want to reach a fitness goal, we go to a personal trainer. When you need a suit or a dress made, you head to a tailor. So why shouldn’t you go to a travel professional for a hand-crafted itinerary? Your job is to work hard in your career so that you can access your travel dreams. Let a Travel Associates advisor do their job and make it happen for you. And nothing puts you in a better frame-of-mind for a holiday than having everything taken care of for you in advance.

Access the inaccessible parts of destinations

Maybe you’ve already ticked off a lot of the big bucket list destinations and seen a lot of the big sites. Maybe you’re at the stage in your travelling life when experience counts above all else. If that’s the case, that’s exactly when it’s time to consider a bespoke Travel Associates itinerary.

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A footpath in Naxos, Greece leading into the town.
Discover the beautiful island of Naxos in the Greek archipelago. Photo: Adobe

Its advisors will tease out all the things you want out of your trip (as well as the things you didn’t know you needed) and won’t leave a stone unturned when it comes to getting it for you. Whether that’s tickets to an impossibly sold-out show on Broadway, a reservation at a booked-out omakase restaurant in Tokyo, or croissants at an ”un-google-able” café in Paris, your advisor knows how to make it happen.

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